Moffat

Moffat is the founder and main contributor of the Brief & Clear Local Data Project. He is an independent data researcher and consumer advocate who compiles, verifies, and publishes local market data for use by clients and businesses alike. With a background in content research and data compilation, Moffat focuses on building transparent, conflict-free consumer resources for local service markets. At Brief & Clear, Moffat implements a rigorous methodology that involves direct market audits, forum sentiment analysis, and cross-referenced pricing verification without reliance on advertiser relationships or provider sponsorships.